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You are in the right place if:

  • You are an Architect or Interior Designer with a client who requests a more holistic, psychological or Feng Shui design approach and you need a Consultant who also understands the design process and budget/scheduling issues.
  • You are a Flooring Manufacturer looking for a Consultant / Speaker to help your firm add value to existing clients and reach new clients by incorporating a Biophilic (Nature-based) / Evidence-Based Design and Marketing strategy.
  • You are planning an event for an audience including Architects, Interior Designers, Construction and Flooring Industry professionals and are looking for an entertaining and engaging speaker. After listening to Barbara’s “Stories from a Building Psychologist”  or “Hidden Messages in Floor Patterns” talk, your audience will never look at buildings the same way again!
  • You are a Building Owner, Manager or Tenant and want to promote specific behavioral goals through design – like increasing staff productivity or attracting new tenants.
  • What is Architectural Design Psychology?

    It is a system describing how our environments affect us both psychologically and physically. It also provides building owners, architects and interior designers with practical design recommendations to help them create places that will decrease stress while increasing productivity, comfort and healing.

    Research comes from modern disciplines including Environmental and Applied Psychology, Biophilia, Evolutionary Biology, Neuroscience, Healthcare’s Evidence Based Design, and ancient earth sciences including 4,000- year-old Feng Shui and 5,000-year-old Vastu Shastra.

  • The research is out there – why not add value to your own projects by using it?

    Hundreds of resources are filled with recommendations that sound great while you’re reading, until you reach the end and realize:

    “NOW what do I do? How can I incorporate:

    • 343 patterns (from Christopher Alexander’s Pattern Language)?
    • Or thousands of studies? (from sources and books like Environmental Psychology for Design, Place Advantage, and Biophilic Design …)
    • Or hundreds of  Evidence Based Design Studies? (from the Healthcare Design community)
    • Or ancient principles that sound like superstition but must have some kernels of truth (and relationship to human instinct) or they wouldn’t have lasted for thousands of years?”

    I knew that I needed the CliffsNotes version; a simple framework, a filter, for turning THEORY into PRACTICAL RECOMMENDATIONS. So I organized the most important and timeless information into 18-Instinct-Based Design Principles and developed a 3-Part Architectural Design Psychology System for applying them. I use this system when I consult with corporate, media, healthcare and professional clients – and their design teams.

    What is the common thread between ancient and modern research disciplines? Regardless of culture or time, their data confirms that when we duplicate the patterns and relationships found in Nature that allowed our ancestors to survive and thrive in the wilderness INSIDE our modern buildings, then we will live healthier and more productive lives.

  • What results can you expect by following the Architectural Design Psychology System?

    Designing to promote specific behavior can not only help the end-user, but it can help save both you and your client Time and Money:

        • By providing a short-cut to Planning Approvals since you’ll understand what decision-makers unconsciously want to see.

          “Barbara’s approach helped break up the log-jam between the Planning Commissioners and our architects.”
          Michael Lane, Project Director
          Kaiser Permanente Oakland Medical Center

        • By better anticipating client reactions and getting faster Client approvals during design presentations.
        • With major cost savings through Evidence / Research-Based Design decision-making.

          One floor pattern recommendation applied to 6 floors of patient rooms saved my Hospital Client $65,000!

        • By improving staff productivity, retention and health (which improves your clients’ Bottom Line)

          “Many times during our Newsroom design meetings Barbara would comment on how our ideas would affect the staff psychologically… Now the overall design has…a calming effect in a very stressful business.”
          Jim Haman, Director of Broadcast Operations
          FOX TV / Cox Media Group

        • By adding long-term Psychological Sustainability value to buildings that will help preserve their investment over time.
        • With improved end-user health, safety and satisfaction.
        • By giving your small or mid-size design firm the ability to compete with larger firms with Research Departments.
        • By removing your services from the ‘Line Item List’ and moving you into an advisory position to your Corporate, Educational, Hospitality, Retail, Healthcare and Professional Clients – giving you a compelling marketing message that higher paying clients will appreciate.

          “Your slides and content helped us yesterday in the interview and I feel really positive about it.” Thanks!!!!!
          Senior Project Manager at Ellerbe Becket Inc.

    Experts agree that the momentum building among healthcare clients (who now expect and demand that their design firms understand and incorporate Evidence Based Design) will soon spread to other project types. You need to be prepared when potential clients ask how your designs will promote their business objectives.

    Click the buttons below to learn which Consulting and Speaking programs would be best for your project and client.


    And contact Barbara Lyons Stewart at Barbara@LyonsArch.com

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Barbara Lyons Stewart ~ Architectural Design Psychology consultant
Barbara Lyons Stewart, AIA EDAC


As a consultant, I help Building Owners, their Architects and Interior Designers incorporate research into their design process to help promote client and end-user goals including:

- Reducing Stress
- Increasing Productivity
- Fostering Creativity
- Promoting Focus & Concentration
- Improving Staff-Retention, Health & Satisfaction

The Research is out there. Why not let it enrich your practice by informing your design decision-making?
Please e-mail: Barbara@LyonsArch.com


“AECOM has consulted with Barbara on three major medical centers. She worked with our design teams to apply her nature-based environmental psychology research into wonderfully successful outcomes with each project. We have effectively applied the concepts described in her new book, Flooring Psychology, and feel that the time spent with Barbara has enhanced how we think as architects, or more importantly, how we can stop thinking like architects for a period and take on the viewpoint of the real end users and people who will occupy these spaces. Collaborating with Barbara has been a pleasure and I look forward to our next endeavor.”
Thomas Thompson, Associate Principal, Healthcare Studio Leader, AECOM

"Quantifiable Data: Firms able to demonstrate to their clients that the impact of what they design can be objectively measured will have a leg up on the competition."
AIArchitect Magazine, January 2012

barbara flooringpsych

Click the cover to hear Barbara's Interview with Floor Focus Magazine or Click the Flooring Psych cover to purchase Barbara's book from Amazon FLOORING PSYCH: How to Avoid (Literally) Slipping and Tripping through Life